When it’s time to make marketing decisions, it comes down to what will make the most difference. We live in an era of numbers and we must be able to show that our decision has paid off to board members who have grown accustomed to numbers as a measure of progress.
Recently, a Head of School who has hired us twice told us:
“When my board demands we improve our enrollment numbers,
I will simply say “The Film Guys”, cross my arms and sit back.”
Though we can not measure causality, we can observe correlation. Here is what we know:
