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I never really think of ourselves as marketers. It feels much deeper than that. We’re not selling a bottle of ketchup or a pair of sneakers, we’re making material that fundamentally alters people’s life paths.
At every school, there are bright sparks, and at WRA, in 2018, that was Noah Frato-Sweeney.
A down to earth, friendly and joyful kid flowing with creative talent. A natural performer and songwriter, with a sense of humor that crosses between boyish, mischievous, and wholesome; he shines.
We make videos for schools. Though designed to represent culture, they also create culture. Our project with the St. Bernard’s School of New York is a wonderful example of this.
Since the dawn of The Film Guys have we said that it would be valuable to document our process, if anything to remember this unusual phase of life. Normally there just aren’t enough hands to make it happen, but in the Spring of 2024, the moment was ripe.
To give kids a big team project to work on that produces a final product that lasts forever is wonderfully rewarding for everybody involved.
There are other schools that host intensive periods, often called J-terms. At the outset of this Pingry project, we are now officially open to this model of collaboration.
Two boys who discovered a passion for filmmaking at boarding school, come back fifteen years later to share it with their school.
Yet sometimes the California dream takes up the room. How does your real, quality, intensive academic offering balance its reputation against “California: chill out and surf“?
When marketing to German families, we were advised to stick to the facts and leave emotion out of the equation. That’s exactly what we did. Sort of.
We typically have three days to come up with the full, completed script of a video that will meet the commandments. Three days, otherwise we make Alesi’s job much harder. Each day we take for writing takes one day from her production planning. The relationship has a perfect pressurised balance. Pressurised, indeed, because each day I don’t deliver a script is added pressure to the creative process that is already drowning in expectation.
The proof is in the pudding as they say. As of now, enquiries and applications are up 129% and 182% respectively as compared to the previous year. Video is simply a medium. For most, it does little. For those who use it right, it will make all the difference. We’re in the business of results. If you’re going to hire a film crew, you better hope to see return on your investment.
From a production perspective, this project was beyond extraordinary. Having to coordinate so many people, describe to them how to film, how to get good sound and how to send it to us all the while not personally knowing any of the senior class and doing it between three totally different timezones was, as the cliche has now come and gone, an “unprecedented circumstance”.
Coronavirus has proved a difficult time for many of us. Though for some, it’s been a treat having people home all the time.
We found a pretty absurd video and we need to share it with all of you. Let’s just call it an homage of epic proportions.
I’m a filmmaker, so when I describe the things I deem fun I will quickly gravitate towards creative pursuits that involve the combination of moving images and sound. It took me a lot of years to realize that others weren’t as pumped about this as I am. Consider the fact that you’re putting educators in front of the camera to talk about pedagogy. Big surprise they’re buzzing about it, it’s literally their job. You WANT teachers who dig pedagogy, you just need to separate that from how you market to 13 year-olds.
Everybody already knows that Salisbury is an athletic powerhouse, but what they don’t know is that it raises boys to become truly thoughtful, nice and emotionally available men. The challenge is that these points are difficult to articulate without sounding cliché or making big, hard-to-substantiate claims, so we had to figure out how to get around this.