Experience Jordan has been mapping out the Jordan Bike Trail for a while now, with the intention of attracting cyclists from around the world to brave this 15-day adventure. We shot this in the July heat with a team that was strangely upbeat for seven consecutive sunrise wake-ups. The video was delivered as a 3-minute info video along with shorter versions for social media.
Clients: Experience Jordan, USAID
Location: Jordan
Date: July 2018
Category: Tourism, Cycling
Two boys who discovered a passion for filmmaking at boarding school, come back fifteen years later to share it with their school.
Yet sometimes the California dream takes up the room. How does your real, quality, intensive academic offering balance its reputation against “California: chill out and surf“?
When marketing to German families, we were advised to stick to the facts and leave emotion out of the equation. That’s exactly what we did. Sort of.
We typically have three days to come up with the full, completed script of a video that will meet the commandments. Three days, otherwise we make Alesi’s job much harder. Each day we take for writing takes one day from her production planning. The relationship has a perfect pressurised balance. Pressurised, indeed, because each day I don’t deliver a script is added pressure to the creative process that is already drowning in expectation.
The proof is in the pudding as they say. As of now, enquiries and applications are up 129% and 182% respectively as compared to the previous year. Video is simply a medium. For most, it does little. For those who use it right, it will make all the difference. We’re in the business of results. If you’re going to hire a film crew, you better hope to see return on your investment.
From a production perspective, this project was beyond extraordinary. Having to coordinate so many people, describe to them how to film, how to get good sound and how to send it to us all the while not personally knowing any of the senior class and doing it between three totally different timezones was, as the cliche has now come and gone, an “unprecedented circumstance”.
Coronavirus has proved a difficult time for many of us. Though for some, it’s been a treat having people home all the time.
