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Though an ambitious project even by our own standards, a musical has been on our bucket list for a long time. We needed to create something that would appeal to the kids without feeling like it tried too hard. The entire project took two weeks from suggestion of a musical to the moment the video landed on Meg Colafella’s (Director of Marketing and Communication) desk. We wrote and recorded all the music, and all the actors are real WRA students.


Client: Western Reserve Academy
Location: Hudson, OH, USA
Date: September 2018
Category: Promotional Campaign, Admissions Video, Musical

Awards:
Best in Show - American Advertising Awards Akron 2019
Gold - American Advertising Awards Akron 2019
Gold - American Advertising Awards Regional District 5
Silver - InspirEd’s Brilliance Awards 2018
Winner - PRDaily Video & Visual Awards 2018

 
In addition to making me laugh and smile, I had a tear in my eye at the end. It really did capture the essence of who we are.
— Thomas Arnold, CFO, Western Reserve Academy
The video is great. My son watched it six times and then asked me where the application was so he could start working on it. It was so much fun to watch and to watch him keep replaying it. He would pause and ask me a question about the school. I loved the last scene because it brought back a lot of memories of hanging out on campus.”
— Alumnus with an 8th grader leaning towards public school