Our Process

Sit back and watch the show

Most schools have a disconnect. 

A disconnect between how they present themselves and who they really are. We don’t want people to get excited about your school only after their visit. We want that feeling to extend all the way to the first encounter with your school: your video.

That’s where we come in. We learn exactly what makes your school actually unique (hint: it’s not your community, diversity or rigorous academics). We take that often intangible feeling, and put it on video. We look for authenticity, for excitement, and for the points that will ultimately get prospective families looking at your school over the next.

If you choose to work with us, this is how a typical two-week production looks like:

Before we even show up on campus we will have a working script. We write all of our videos, completely, so it’s good to know ahead of time what you imagine this project to become.

Day 1

We take the first days to speak to everybody we can: students, faculty, parents, alumni, administrators, even groundskeepers. We try to get a whole picture of what people love about your school and about its character. We determine the common messages and sentiments and prepare to translate that into our script.

Day 3

We fill in our concept with what we couldn’t see from abroad and determine the people to deliver the script. We often brainstorm with students and faculty as well: this sense of ownership helps in producing something that is authentic. Students tend to love being a part of the foundation of a creative project.

Day 5-7

You’ve approved our script and you know exactly what you’re getting. You know who will feature, what they’ll do and say, you know where it’ll be filmed and you know exactly when it will happen with the schedule we provide. We communicate with students directly, keeping their schedules in mind. We plan a full list of shots that we go out to capture and prepare to spend the week filming. As far as you’re concerned, you can sit back and watch, you can hold up the boom microphone, or anything in between.

Day 8-14

This is production time. We have our schedule, we know when and where we’re capturing every shot and you have a production schedule, in real-time, where you can follow it all happening. We conclude our time on campus at the end of the filming period.

We then go to our studio to edit and send you a video soon after.

Once the video(s) is delivered, you have two options: distribute it yourself or have us help with that. 

Implementation Strategy

If you choose to go this route, we’ll come up with a full social media marketing strategy that accounts for whatever budget you choose to put down. This strategy will detail exactly how to target certain zip codes, certain search terms, ‘lookalike’ profiles to the ones your current parents and students already have and so on. We focus on lead generation to convert audiences into inquiries, campus visits and applications. If the function of your video is to attract new students and to bolster admissions, this is a goldmine.